A Little Bit About Me

In case you’re wondering!

Lerdahl Web Design is me, Sue Lerdahl. I wear all hats in this one-woman operation!
I am all about providing a supportive and sensibly priced route to professional website ownership for small businesspeople who really don't need a full-scale (or full-priced!) design/marketing agency.
I love supporting people who are doing positive and exciting things in Sacramento—and beyond: I love the collaboration, and I love the excitement of equipping people with a powerful new business tool.
My professional background includes a "first career" in magazine editing and public relations, along with a master's degree in communication arts/journalism. I built my first website in 2011 for a nonprofit organization, and, though it was pretty basic from a design standpoint, members were thrilled with the way it transformed their visibility and reach throughout their community, sparking connections and boosting membership. And that sparked some joy for me!
I grew up in Michigan, lived in New York in my twenties, and have called East Sacramento home since 1996. Passions include hiking, skiing, and making ceramics in my home studio. I have two amazing daughters who are the light of my life.

A Little Bit
About Me

Happy Clients

Sue created a website for my business that has exceeded my expectations! It’s not only beautiful but ultra-fast and easy to navigate. I worked with a large web development company in the past and was extremely disappointed with the level of service I received. Sue listened carefully to my concerns and objectives and quickly got to work making my vision a reality. She is creative, fast, thorough, knowledgeable, and a great communicator. She is also very patient and answered all my questions along the way and always provided great suggestions. Sue goes above and beyond and I can’t recommend her services highly enough!

I am so grateful that I found Sue. From our first meeting, Sue was exceptional to partner with, making the daunting task of developing and launching my website stress free on my end. She was incredibly helpful in providing the expertise in web design and she collaborated with me to come up with the creative ideas to make my website reflective of my work and of my personality. Sue listened carefully to take note of what I would want and not want, and offered suggestions to help make my website practical for my needs. She kept timelines for us to work back and forth and get the job done quickly, following up on every detail along the way. I can’t really recommend her highly enough. Thanks, Sue!

I feel so fortunate to have worked with Lerdahl's Web Design! Sue's creativity, insight, and collaboration on my website felt like a team effort! She was equally committed to the professional branding of my group practice! I can't imagine a way to improve on your service. The pricing was affordable, the timeline was realistic, and the professionalism was always present. Thank you!

Working with Sue was wonderful. She paid close attention to the specific objectives of my site and offered useful suggestions and guidance. My primary objectives were to convey professionalism and provide simplicity for visitors to the site, and Sue accomplished both goals masterfully. Before connecting with Sue, my website project began with a heavily-advertised, multi-purpose Internet corporation, whose assembly-line approach to web design turned out to be impersonal, ineffective and frustrating. After turning the project over to Sue, technical issues were explained in terms which I could understand, clear objectives were easily established, and the development of my site progressed with immediate efficiency. Sue took ownership of the project with caring professionalism and created a site which projects the unique, desired image and message I want to convey.

Sue was amazing the entire process. I had no idea what I was doing or what content to collect and she made it easy for me! Her communication is on point as well as her work. Our website is beautiful and I am so happy we found her. We continue to work with Sue as we continually update our website with new content. We appreciate Sue and everything she does.

My experience working with Sue at Lerdahl Web Design has been wonderful! She is extremely knowledgeable, collaborative and reliable! She has been patient with all of my questions and steers me in the right direction. I highly recommend her services!!

Sue really took the time to listen to what is important to me for my website’s appearance and functionality. As an artist, I want the gallery of my artwork to be front and center. Importantly, she also brought the perspective of the website’s visitors — what they will expect as far as function, ease of use, and speed. The result is that I have a great-looking, engaging website that I am really proud to have for showing and selling my artwork.

Sue created a website for my private practice that exceeded my expectations! She understood my vision and then took it to the next level, resulting in a high quality, online presence. With her attention to detail, she made sure it shows well on both PC and mobile devices. Sue is an excellent communicator and provided ongoing tutorials to build my confidence in managing my website. If you are looking for a qualified, creative, reliable and reasonably priced web designer, I highly recommend Lerdahl Web Design!

Sue's work on our website has made a significant difference in our online presence with club members and the community. We have seen an increase in our communication and organization as a group. We are now able to create volunteer events and sign-ups through our website. Sue has been extremely attentive to our needs and has been fantastic at guiding us through this new process. She has given us the confidence to share our presence online, something new to our club this year. We have experienced great results working with Lerdahl Web Design.

The Hallmarks of Every Project

Whether you choose custom design or choose to start with a template, here are the standards and best practices behind every project.

Content Strategy

What are your objectives for the website? What are your users' needs? With goals and priorities mapped out, we'll look at how to combine content and website functionality to draw your visitors in. Making it easy to find what matters to users and enticing them to take a desired action will be among our top priorities.

Easy Navigation

Today's web users won't stick around for more than a few seconds if they feel lost on your website; they'll simply move on. Through intelligent site architecture and navigational planning, we'll make it super easy for your visitors to find what they came for, stick around and explore, and engage with your calls to action.

User-friendly tools

Your site comes equipped with a "dream team" of powerful, user-friendly tools that you can learn, manage, and grow with. All sites are built on the world's #1 website building platform, WordPress; designed with the easy-editing, #1 page builder, Elementor; and set up using best practices with the # 1 SEO plugin, Yoast.

Responsive Design

Mobile devices now account for more than half of all web traffic. LWD employs responsive design practices, so your site looks amazing on all devices—mobile, tablet, and desktop. I also install an accessibility widget to improve the browsing experience for users with visual, hearing, and mobility impairments.

Your Aesthetic

Your website will express your brand and speak to your target audience through strategic choices in color scheme, fonts, motion effects, and other design elements. Will your visitors be drawn in by a sleek-and-modern aesthetic, a fun-and-creative vibe, or more of a trustworthy-and-experienced look and feel?

SEO Best Practices

All my sites come with the #1 SEO plugin, Yoast, installed and configured. With custom designs, elements such as focus keyphrases, meta descriptions, and image alt tags are set for each page or post, helping search engines understand your content. The plugin also gives feedback on how to improve your content from an SEO standpoint.

Personal Connection

I believe in getting to know you and your business, understanding where you want to go with it all, and supporting your growth. If you're at all technophobic, don't worry, we'll tailor this whole process to your personal tech quotient and leave you feeling excited about all you can do with your powerful new website.

Basic Training

If we are handing over the keys to your website to you for ongoing maintenance, you'll have the option to add a training session to get you familiar with the back end of your site. But first I'll help you figure out what approach to long-term website management makes the most sense for you—either DIY or a LWD monthly site care plan.