Take your place on the internet

Website Design Services

Let's build your dream website! Here's how we'll get there and what you can expect.

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Lerdahl Web Design

The Hallmarks of every project:

Content Strategy

What are your objectives for the website? What are your users' needs? With goals and priorities mapped out, we'll look at how to combine content and website functionality to draw your visitors in. Making it easy to find what matters to users and enticing them to take a desired action will be among our top priorities.

Easy Navigation

Today's web users won't stick around for more than a few seconds if they feel lost on your website; they'll simply move on. Through intelligent site architecture and navigational planning, we'll make it super easy for your visitors to find what they came for, stick around and explore, and fall right into your calls to action.

User-friendly tools

Your site comes equipped with a dream team of powerful, user-friendly tools that you can learn, manage, and grow with. All sites are built on the world's #1 website building platform, WordPress; designed with the easy-editing, #1 page builder, Elementor; and set up using best practices with the # 1 SEO plugin, Yoast.

Responsive Design

Mobile devices now account for more than half of all web traffic. LWD employs responsive design practices, so your site looks amazing on all devices—mobile, tablet, and desktop. I also install an accessibility widget to improve the browsing experience for users with visual, hearing, and mobility impairments.

Your Aesthetic

Your website will express your brand and speak to your target audience through strategic choices in color scheme, fonts, motion effects, and other design elements. Will your visitors be drawn in by a sleek-and-modern aesthetic, a fun-and-creative vibe, or more of a trustworthy-and-experienced look and feel?

SEO Best Practices

All my sites come with the #1 SEO plugin, Yoast, installed and configured. Elements such as focus keywords/keyphrases, meta descriptions, and image alt tags are set for each page or post, helping search engines understand your content. The plugin also provides feedback on how to improve your content from an SEO standpoint.

Personal Connection

I believe in getting to know you and your business, understanding where you want to go with it all, and supporting your growth. If you're at all technophobic, don't worry, we'll tailor this whole process to your personal tech quotient and leave you feeling excited about all you can do with your powerful new website.

Basic Training

Before handing over the keys to your website, we'll give you an orientation and training session to familiarize you with the back end of your site and show you how to make simple updates and content changes. We'll also figure out your best course for long-term website management—either DIY or a monthly maintenance plan.

Work Samples

Portfolio

Work Samples

Portfolio

Contact Lerdahl Web Design for additional samples or to discuss websites for your type of business or organization.

Pricing

Website Design Packages

One-Page WordPress Website

Popular one-Page Scrolling Design
$ 599
  • Popular one-page scrolling design
  • DESIGN FEATURE OPTIONS: contact forms, social icons, embeded feeds, Google map, call-to-action buttons, testimonials, image gallery/portfolio, image carousel, pricing table, restaurant menu, tabs/toggles/accordians, etc.—many options to choose from!
  • UP TO 2 PLUGIN OPTIONS: email opt-in, event calendar, installation/set-up of Google Site Kit (Analytics and Search Console), etc.—many more options
  • SEO: Installation & set-up of Yoast SEO plugin with focus keyphrases, meta descriptions and image alt tags; strategic page structuring and site navigation
  • ONE-HOUR BASIC TRAINING session to familiarize you with the back end of your site and show you how to make simple updates and content changes
Scrolling

Five-Page Custom WordPress Website

Classic Site Structuring
$ 999
  • Five custom-designed pages
  • DESIGN FEATURE OPTIONS: contact forms, social icons, embeded feeds, Google map, call-to-action buttons, testimonials, image gallery/portfolio, image carousel, pricing table, restaurant menu, tabs/toggles/accordians, etc.—many options to choose from!
  • UP TO 3 PLUGIN OPTIONS: email opt-in form, event calendar, appointment booking system, restaurant reservations systems (eg. Open Table) installation/set-up of Google Site Kit (Analytics and Search Console), etc.—many more options
  • SEO: Installation & set-up of Yoast SEO plugin with focus keyphrases, meta descriptions and image alt tags; strategic page structuring and site navigation
  • ONE-HOUR BASIC TRAINING session to familiarize you with the back end of your site and show you how to make simple updates and content changes
Classic
Pricing

Design Package Add-ons

  • Additional Custom Page $150/ea
  • Additional Plugins $30-$200/ea

    Installation and setup of additional website functions beyond design-package plugin allowances (see packages, above)

  • E-Commerce Set-up + 5 Products $850

    Installation, design, and configuration of online store using Woo-Commerce platform; fully integrated and mobile responsive

  • Additional E-commerce Products $55/hour
Reviews

Happy clients

FAQ

Frequently Asked Questions

There are many different companies, or “registrars,” that sell and manage domains. Most charge around $13/year for the initial year of domain-name registration, and then around $15/year for annual renewals. To find out if the name you’d like to use is available, visit hover.com or any of the many domain registrars such as GoDaddy, Namecheap, Bluehost, etc.

I like Hover. They offer straightforward pricing, good customer service, and free privacy protection, which costs $15 annually with some registrars. Privacy protection is important because domain details are public record, and unprotected data is susceptible to being mined by spammers and scammers.

Short answer: I work exclusively with one company, Flywheel Hosting, to offer you premium hosting with super-fast servers at discounted rates. I take care of setting that all up for you.

Flywheel’s hosting infrastructure is custom-built for the WordPress platform, and their awesome set of workflow tools enables me to work efficiently and pass the savings on to you. There are so many different hosting platforms out there with wide variations in how they work; to me it makes the most sense to spend our time (and your money) knowing one hosting company really well versus attempting to decode and learn all the different cpanel interfaces and hosting back-ends. This streamlined process enables me to efficiently and cost-effectively set up and manage hosting for your site while saving you the hassle!

Websites are definitely not set-it-and-forget-it entities. Neglected sites begin to run slow over time and become vulnerable to hackers. That said, yes, it is entirely doable to manage your site’s security, speed, content updates and overall health on your own, and it can be quite enjoyable and rewarding, depending on who you are and how much time you can commit to educating yourself and caring for you website. For my clients who want to take it on themselves, I’ve curated a library of online video tutorials and other resources.

Of course, if this sounds to you like a headache in the making, hiring someone else to take it all off your hands might be a better route. Check out my Hosting + Maintenance Plans, or contact me if you would like to discuss your site’s maintenance.

Clients choose between recurring monthly or annual invoicing, and submit payment via automatic processing.

$60/hour. This may include content updates, design work, or technical trouble-shooting.

Yes. I employ mobile-friendly, responsive design practices, which means your pages will render adaptively to screen size and will look great on smartphone, tablet, and desktop devices. Mobile traffic has surpassed desktop traffic on the internet, so this is more important than ever.

Secure Sockets Layer or “SSL” Certificates are small data files that bind a key to an organization’s details. In other words, they keep your site’s information safe and secure by encrypting information. When installed, SSL activates that little green padlock in the browser bar to let you know that a site’s connections are secure. SSL is required for sites that handle credit card transactions (like online stores), but it’s also considered a best-practice security measure for any site nowadays.

All my sites are set up with a strong foundation of web design best practices and conformance to standards used by Google in its ranking algorithms, for example optimized page speed,  security, onpage SEO (content, title tags, internal links, etc.), and mobile responsiveness. They also come equipped with the Yoast SEO plugin installed. That said, I am not an SEO specialist. Should you require more advanced/intricate levels of optimization, I would be happy to recommend a local SEO consultant.

Food for thought

Thinking about making a DIY website?

Friends don't let friends make budget websites.

We’ve all seen or heard the Wix sales pitch. And I say, hey, if you need to throw a website up for a wedding or a 50th birthday celebration, go for it! But when it comes to your professional business and your professional brand and reputation, I say, please don’t!

While Wix makes it very easy to build a nice-looking website, they also make it very easy to build a poorly performing website.

Initial bliss over a great-looking website can turn to disappointment, frustration and headaches over time as the drawbacks play out. What I want to help you avoid, above all, is a situation where you feel frustrated, powerless, and stuck in a bad relationship with your website. 

My top six reasons to dodge that bullet:

What you see isn’t what search engines see. Your website needs to appeal to website visitors and search engines alike, but your average DIY website builder has no idea what goes into achieving the latter. There are important professional design best practices with regard organizing site structure and navigation/linking, optimizing content, and managing the appearance of your Google search result (for example) that most DIY website builders are oblivious to, but which can boost or sink your SEO. 

While most DIY websites claim to support mobile responsive design, not all actually do. As an example, Wix uses something called “absolute positioning.” Absolute positioning gives you flexibility in positioning elements (text, images, forms, and so on), but means your website will not adapt as well to different screen sizes—and can be more time-consuming to set up. So, although Wix claims to provide some responsive elements, this is misleading as Wix websites are not actually fully responsive. 

With the majority of website visits coming from a mobile device, having a website that isn’t mobile responsive in the year 2020 is a major handicap, not to mention credibility-buster. 

A website that is non-mobile responsive can:

  1. get “dinged” by Google in search results. Google favors and recommends responsive design.
  2. impact your website’s navigability, leading to frustration for visitors and causing them to leave your site (aka “bounce”).
  3. use greater amounts of data and cause your pages to load more slowly on mobile devices
  4. leave a sloppy, unprofessional impression and reflect poorly on your business 

’nuff said.

With time you may want to change your DIY website’s template, or add in some new functionality that is not supported by Wix or whichever of the builders you have chosen. Unfortunately, you are very much limited in what you can do and how your website can grow with you, because, with Wix, you can’t change templates, and you can’t export your website data to another platform, or access your code for that matter, either. It is very difficult to move your content away from Wix, so you will have to either live with your chosen template or rebuild the website completely.

For scaleability and flexibility, WordPress is where it’s at.

When you sign up to use one of these website builders, they host the website for you. You don’t have a choice to shop around, or move your site to a different hosting platform if you want to get your site on faster servers. 

Wix offers a free plan which allows you to create a simple, ad-supported site, with a Wix-address (www.yourbusiness.wixsite.com). But most serious businesses are aiming for a more professional profile than that, and certainly don’t want Wix-brand advertising running on their pages. In order to eliminate those features, it’s necessary to turn to the paid plan offerings. Either way, to add in functionality, it may or may not add to the bill: You can shop in Wix’s “app market” for paid and free features. You’ll also need a paid plan to get access to “site booster” apps that will submit your website to search engines, or give you access to analytics. The free plan also limits the number of pages website owners can have, and does not facilitate e-commerce. Google Analytics is not available unless you purchase the premium plan.

Suffice it to say, most owners will need to start with a paid plan and add in numerous features, which will add up. So, not really free at all. And you’re not even getting a quality website that can be found easily on the internet.

 

Most DIY sites end up looking amateurish and unprofessional in one way or another. And that doesn’t exactly lend a sense of credibility or instill confidence in your site visitors.